Everything you ever wanted to know about Fluff In this Sept. 27, 2013, file photo, containers are filled with Marshmallow Fluff and move along an assembly line during production in Lynn, Mass. The marshmallow concoction that's been smeared on a century's worth of sandwiches has inspired a festival and other sticky remembrances as it turns 100 in 2017. (AP Photo/Elise Amendola, File)
Everything you ever wanted to know about Fluff
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Fluff turns 100 this year. The marshmallow blend has been smeared on a century's worth of schoolchildren's sandwiches. It has inspired a festival and other sticky remembrances.
 
Every year, between 5 million and 7 million pounds of the sticky cream invented in suburban Boston in 1917 is produced. It is sold worldwide. Half the supply is bought up by New Englanders and people in upstate New York.
 
It came of age in the 1960s. That is when generations of schoolchildren started clamoring for "Fluffernutter" sandwiches. They still are made by slathering peanut butter and Fluff between two slices of white bread.
 
Over the past decade, fans of Fluff have been staging an annual "What the Fluff?" festival. It is held in Somerville, Massachusetts. That's where the Fluff was invented.
 
Here is a fluffy look at its history:
 
Montreal-born confectioner Archibald Query crafted the original recipe. That was in 1917.
 
Query is said to have made the first batches in his own kitchen in Somerville. Then he would sell it door to door. There was a sugar shortage in the U.S following World War I. So Query sold the recipe for $500. He sold it to two war veterans. Their names were H. Allen Durkee and Fred L. Mower.
 
The recipe has stayed with Durkee Mower Inc. ever since. It's the only product the family-owned company makes.
 
Durkee and Mower began producing and selling Fluff in 1920. They first named it Toot Sweet Marshmallow Fluff. The company then moved to a factory in East Lynn, Massachusetts. That was in 1929.
 
The original recipe hasn't changed. It contains corn syrup, sugar syrup, dried egg whites and vanillin. The jar is only slightly different. This is according to Mimi Graney. She is the author of a new book, "Fluff: The Sticky Sweet Story of an American Icon."
 
Fluff lovers "associate it with their own childhood and image of home," Graney says. There are competing products, too. They are sold by Kraft, Solo Foods and others.
 
The 12th annual "What the Fluff?" Festival will be staged in September. It was started as a way to revive Somerville's now-trendy Union Square neighborhood. The festival draws about 10,000 people. They gather for activities including cooking and eating contests. They also include Fluff jousting, Fluff blowing, a game called Blind Man Fluff, and concerts.
 
Somerville residents tend to have a soft spot for Fluff.
 
"It totally takes me back to my childhood," said Amy Hensen. She is a 43-year-old. She lives in Somerville.
 
Mayor Joseph Curtatone likens the product to his community.
 
"It's original, creative, and a little bit funky. But that's why we love it," he said.
 
U.S. astronaut Sunita Williams spent 322 days in space. She was on two missions to the International Space Station. She made Fluffernutter sandwiches on board.  Williams attended high school in Needham, Massachusetts. So Fluff was a comfort food.

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CRITICAL THINKING QUESTION
Why is Fluff connected to childhood?
Write your answers in the comments section below


COMMENTS (30)
  • braydenbw-7-pla
    2/10/2017 - 09:22 a.m.

    This article talks about marshmallow fluff and give a brief history on it. it was invented in 1917, so this year is its 100 year 'birthday', by a man named Archibald Query. he made the fisrt few batches in his house and sold them door to door. He sold the recipe for $500 after world war one becasue of the sugar shortage. The recipe has been with the same company ever since. This article caught my attention because I absolutly love fluff. I can eat it with anything. Sometimes I'll eat whole spoonfulls at a time. I didn't really know a lot about it and this gave an interesting, yet short history about it.

  • carissad-hol
    2/10/2017 - 11:15 a.m.

    Fluff is connect to childhood because it turns 100 this year. That means fluff has been around for awhile now and obviously pretty good since it is still around and a lot is still being sold. A lot of adults now remember them from when they were kids.

  • cournteyk-hol
    2/10/2017 - 11:20 a.m.

    Fluff is connected to childhood because so many people ate fluff and peanut butter on their sandwiches.

  • marcush-hol
    2/10/2017 - 11:20 a.m.

    It was a popular lunch choice for children as an alternative to today's Peanut-butter and Jelly Sandwiches.

  • mollyl-hol
    2/10/2017 - 11:20 a.m.

    FLuff is connected to childhood because it was made at a time where many adults were young. It was made and produced around their time period so they ate it a lot. Because they ate it so much it had a soft spot in their heart which made it stick with them.

  • marisap-hol
    2/10/2017 - 11:20 a.m.

    Fluff is connected to childhood because it resonates with a home feeling and it has been popular since before them.

  • jordanp2-hol
    2/10/2017 - 11:21 a.m.

    They put fluff in schools, where children use it on their sandwiches

  • coltonp1-hol
    2/10/2017 - 11:21 a.m.

    Because it was so good

  • annelieseh-hol
    2/10/2017 - 11:23 a.m.

    It is connected because it has been around for a long time, so middle aged people had it when they were younger because of that, and it was a popular childhood snack.

  • briannas1-hol
    2/10/2017 - 11:24 a.m.

    In the early ages of Fluff, school kids would take peanut butter and the marshmallow fluff and make a sandwich out of it. After this is has been associated with one's childhood.

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