Kids ditch princess costumes in favor of superheroes this Halloween Girls are saying "let it go" to princess costumes in favor of superheroes. (kali9/wundervisuals/iStock)
Kids ditch princess costumes in favor of superheroes this Halloween
Lexile

What kind of costume will you see when you open the door to those adorable trick-or-treaters this Halloween? If you're thinking an old-fashioned ghost, get with the program. That is because today's kids love character-driven costumes instead.
 
That hasn't changed for years. But something has. As CNN's Hailey Middlebrook reports, this year's costume trends for kids have reversed trend. Superheroes have surpassed princesses. This is the first time this has happened in more than a decade.
 
Middlebrook writes that despite years of princess frenzy, the royal trend has changed. According to numbers released by the National Retail Federation, kids are putting down their crowns. Instead, more plan to wear action-oriented superhero outfits. The federation notes that this year, more than three million children will dress as a superhero. This is compared to 2.9 million who will dress as a princess. (Animal outfits are still popular, too. They will garner about 2.5 million costume wearers.)
 
It's the first time in 11 years that princesses have not held the costume crown. Despite what the NRF characterizes as a $3.1 billion-a-year costume industry that saturates over 67 percent of the group of people who celebrate Halloween, princesses just aren't as popular in 2016.
 
Parents and experts tell Middlebrook that changing gender norms for kids have something to do with the change.
 
"Not only have the Halloween options for kids gotten more diverse," she writes, "they've gotten more empowering."
 
Kids are actually going back to the holiday's roots. Costumes and masks have been part of Halloween celebrations for centuries. Some celebrants of Samhain, the Gaelic harvest festival that eventually merged with All Souls' Day to become Halloween, blackened their faces during the celebrations. Eleventh-century choirboys dressed up during All Hallows Mass. Once the holiday was imported to the United States, kids dressed as members of the opposite sex while roving the streets ready to throw flour in people's faces.
 
Only in the 1930s did the first mass-produced Halloween costumes come on the market. The mass production of toys that were marketed at different genders made single-gender costumes all but inevitable by the 21st century.
 
But don't think that superheroes are only for kids. The NRF's top 10 list for adults is topped by Batman characters. They include Harley Quinn and the Joker. That ranking is reflected by Google Frightgeist. It's a new tool. It lets you see which Halloween costumes are trending on Google.
 
But whether you dress as a superhero or a princess, Halloween is a night for fright and fantasy.

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COMMENTS (51)
  • samanthas-1-ste
    11/01/2016 - 01:19 p.m.

    Google created it to show people what the trending costumes are. I love Halloween just because of all the creative costumes out there.

  • daltons1-ste
    11/01/2016 - 01:32 p.m.

    I think its great that kids are finnaly realizing that you dont have to go by the gender norm. A girl can be a super hero and a boy can be a princess if he or she chooses. This is a great thing happening to youth.

  • jennyc1-stu
    11/01/2016 - 01:44 p.m.

    What shocked me was that 2.9 people will buy and dress up as princesses on Halloween, but know kids are starting to dress like superhero's, but change is good!

  • hjake-dav
    11/01/2016 - 05:51 p.m.

    In response to this article, I found it interesting that princess costumes are declining in the selections of kids. I've seen lots of princesses roaming along the streets on halloween, and to be fair I didn't see very much of them this year. I saw a lot of super hero's though. I found it interesting that adults even liked to dress up! Especially in super hero costumes.

  • sjulia-dav
    11/01/2016 - 06:57 p.m.

    In response to this article, I agree on how they say "but don't think super heroes are only for kid". I agree with them on this, because superheroes can be a cool fun character for people to dress up as. Another reason why I agree with that is, because not only kids but some adults like super heroes too.

  • sydneys-buh
    11/02/2016 - 09:01 a.m.

    I think that it is a pretty cool that people like to be dressed up as princesses,ghosts,goblins even cats but it is only one night a year so you shouldn't be expecting a ghost or things like that just be happy for the kids

  • anibelm-pel
    11/02/2016 - 09:20 a.m.

    They created to let people know what kind of costumes are being used and that are the best ones that has been made this year.

  • jakobm-pel
    11/02/2016 - 09:20 a.m.

    To let people see the most trending costumes

  • lexusd-pel
    11/02/2016 - 09:21 a.m.

    Google created Freightgeist tell you the most trending costumes that are happening now in the U.S. It also can help you figure out what you want to be for Halloween.

  • robynh-pel
    11/02/2016 - 09:25 a.m.

    So you can see all the new trending costumes and halloween decorations this year.

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