Everything you ever wanted to know about Fluff In this Sept. 27, 2013, file photo, containers are filled with Marshmallow Fluff and move along an assembly line during production in Lynn, Mass. The marshmallow concoction that's been smeared on a century's worth of sandwiches has inspired a festival and other sticky remembrances as it turns 100 in 2017. (AP Photo/Elise Amendola, File)
Everything you ever wanted to know about Fluff
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Fluff turns 100 this year. The marshmallow concoction that has been smeared on a century's worth of schoolchildren's sandwiches has inspired a festival and other sticky remembrances.
 
Every year, between 5 million and 7 million pounds of the sticky cream invented in suburban Boston in 1917 is produced and sold worldwide. Half the supply is bought up by New Englanders and people in upstate New York.
 
It came of age in the 1960s. That is when generations of schoolchildren started clamoring for "Fluffernutter" sandwiches. They still are made by slathering peanut butter and Fluff between two slices of white bread.
 
Over the past decade, fans of Fluff have been staging an annual "What the Fluff?" festival in Somerville, Massachusetts. That's where the American lunchbox icon was born.
 
Here is a fluffy look at its history:
 
In 1917, Montreal-born confectioner Archibald Query crafted the original recipe
 
Query is said to have whipped up the first batches in his own kitchen in Somerville before selling it door to door. Following World War I, there was a sugar shortage in the U.S., so Query sold the recipe for $500 to two war veterans, H. Allen Durkee and Fred L. Mower.
 
The recipe has stayed with Durkee Mower Inc. ever since. It's the only product the family-owned company makes.
 
In 1920, Durkee and Mower began producing and selling Fluff, which they first named Toot Sweet Marshmallow Fluff. The company moved to a factory in East Lynn, Massachusetts, in 1929.
 
The original recipe hasn't changed: corn syrup, sugar syrup, dried egg whites and vanillin. And the jar's packaging is only slightly different, according to Mimi Graney, author of a forthcoming book, "Fluff: The Sticky Sweet Story of an American Icon."
 
Fluff lovers "associate it with their own childhood and image of home," Graney says. There are competing products sold by Kraft, Solo Foods and others.
 
The 12th annual "What the Fluff?" Festival will be staged in September. It was started as a way to rejuvenate Somerville's now-trendy Union Square neighborhood. The festival draws about 10,000 people. They gather for activities including cooking and eating contests, Fluff jousting, Fluff blowing, a game called Blind Man Fluff and concerts.
 
Somerville residents tend to have a soft spot for Fluff.
 
"It totally takes me back to my childhood," said Amy Hensen, a 43-year-old Somervillian.
 
Mayor Joseph Curtatone likens the product to his community's eclectic vibe.
 
"It's original, creative, and a little bit funky but that's why we love it," he said.
 
U.S. astronaut Sunita Williams, who spent 322 days in space on two missions to the International Space Station, made Fluffernutter sandwiches on board.  Williams attended high school in Needham, Massachusetts, so Fluff was a comfort food.

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CRITICAL THINKING QUESTION
Why is Fluff connected to childhood?
Write your answers in the comments section below


COMMENTS (45)
  • kaylae-
    2/08/2017 - 01:03 p.m.

    I've wanted to try fluff for a long time because i always see it in stores. According to this article many people eat it so i guess it tastes as good as it looks.

  • wesleya-
    2/10/2017 - 08:40 a.m.

    Cause it's a very unique thing for children so they love it and makes them happy

  • emmah-ver
    2/10/2017 - 09:19 a.m.

    I think it's cool how they've been around for one hundred years, and how families made it part of their tradition to eat it with eachother. I think it's important to many families, b cause it could remind other of their past.

  • miam1-ver
    2/10/2017 - 09:20 a.m.

    My grandma makes fluff all the time. It's not healthy but it tastes good. Some new facts I learned are it was made in 1917 and the ingredients aren't made out of gross animals.

  • lines1-mac
    2/10/2017 - 11:47 a.m.

    its is connected to childhood because everyone use to eat it when they were little kids. And even now they still take it to work as a sandwich.i think that is really cool it will remind them of there childhood.

  • ashtonw-ver
    2/10/2017 - 12:01 p.m.

    The fluff is 100 years old wow and made from corn syrup, sugar syrup, dried egg whites and vanillin, and it looks like marshmallow must be when they wip it up

  • jaydenr1-mac
    2/10/2017 - 12:33 p.m.

    Why i think fluff is connected to childhood is its a old thing that back in the day kids used to love.

  • rubenj1-mac
    2/10/2017 - 12:39 p.m.

    fluff is good for everyone and i think its good that people enjoy something that they like and i say they should enjoy it

  • korbynm-mac
    2/10/2017 - 12:39 p.m.

    This would connect because its just marshmelo in a countainer

  • joep-mac
    2/10/2017 - 01:02 p.m.

    Its cool to see that the first fluff factory was in Lynn MA and that its been around for 100 years!

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