Kids ditch princess costumes in favor of superheroes this Halloween Girls are saying "let it go" to princess costumes in favor of superheroes. (kali9/wundervisuals/iStock)
Kids ditch princess costumes in favor of superheroes this Halloween
Lexile

What kind of costume will you see when you open the door to those adorable trick-or-treaters this Halloween? If you're thinking an old-fashioned ghost, get with the program. That is because today's kids love character-driven costumes instead.
 
That hasn't changed for years, but something has. As CNN's Hailey Middlebrook reports, this year's costume trends for kids have reversed trend. Superheroes have surpassed princesses for the first time in more than a decade.
 
Middlebrook writes that despite years of princess frenzy that have skewed the Halloween charts, the royal trend has changed. According to numbers released by the National Retail Federation, the world's largest retail trade association, kids are putting down their crowns. Instead, more plan to wear action-oriented superhero outfits. In a release, the federation notes that this year, more than three million children will dress as a superhero. This is compared to 2.9 million who will dress as a princess. (Animal outfits are still popular, too. They will garner about 2.5 million costume wearers.)
 
It's the first time in 11 years that princesses have not held the costume crown. Despite what the NRF characterizes as a $3.1 billion-a-year costume industry that saturates over 67 percent of the group of people who celebrate Halloween, princesses just aren't as popular in 2016.
 
Parents and experts tell Middlebrook that changing gender norms for kids have something to do with the change.
 
"Not only have the Halloween options for kids gotten more diverse," she writes, "they've gotten more empowering."
 
Kids are actually going back to the holiday's roots. Costumes and masks have been part of Halloween celebrations for centuries. Some celebrants of Samhain, the Gaelic harvest festival that eventually merged with All Souls' Day to become Halloween, blackened their faces during the celebrations. Eleventh-century choirboys dressed up during All Hallows Mass. Cross-dressing became a common way to celebrate a holiday that turned social roles and norms on their heads. And once the holiday was imported to the United States, kids dressed as members of the opposite sex while roving the streets ready to throw flour in people's faces.
 
Only in the 1930s did the first mass-produced Halloween costumes come on the market. The mass production of toys that were marketed at different genders made single-gender costumes all but inevitable by the 21st century.
 
But don't think that superheroes are only for kids. The NRF's top 10 list for adults is topped by Batman characters like Harley Quinn and the Joker. That ranking is reflected by Google Frightgeist. It's a new tool that lets you see which Halloween costumes are trending on Google. Whether you use the rankings for costume ideas or a guide on what not to wear to an upcoming party, let there be no mistake. Whether you go as a superhero or a princess, Halloween is a night for fright and fantasy.

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COMMENTS (10)
  • vmargaret-dav
    11/01/2016 - 08:13 p.m.

    In response to "Kids ditch princess costumes in favor of superheroes this Halloween" I agree that more kids dressed up as superheroes than princesses this Halloween. One reason I agree is that the article provided the number of kids dressed up as princesses compared to the number of kids dressed up as superheroes. Another reason I agree is that this Halloween I didn't see anyone dressed up as princesses. A third reason I agree is that I saw many people dressed up as superheroes. Even though princesses are still popular costumes for Halloween, I think superhero costumes are more popular.

  • jadem-sto
    11/03/2016 - 11:25 a.m.

    Google created the tool Freightgeist so that people could see what costumes are trending on google so that they can get costume ideas for halloween.

  • cassidys-sto
    11/03/2016 - 11:30 a.m.

    to see whats trending for Halloween costumes.

  • sawyerg-sto
    11/03/2016 - 11:33 a.m.

    It's a new tool that lets you see which Halloween costumes are trending on Google.

  • ahmadh2-dav
    11/03/2016 - 03:12 p.m.

    Because they wanted to post Halloween's popular costumes and they wanted to show how Halloween costumes changed over the years.

  • rosalbag-dav
    11/03/2016 - 03:13 p.m.

    Google created this new tool that let's you see the most trending or popular costumes on google

  • giar-bur
    11/09/2016 - 11:18 a.m.

    Google created this tool to show people what costumes are trending.

  • alexanderm-moo
    11/17/2016 - 09:18 a.m.

    I like character driven costume more more than just like regular costumes.

  • sanna-dav
    12/13/2016 - 03:20 p.m.

    This article is about superhero costumes being more popular than princess costumes. According to numbers released by National Retail Federation,more than 3 million kids will dress as superheros and around 2.9 million will dress as princesses. " But don't think that superheroes are only for kids. The NRF's top 10 list for adults is topped by Batman characters like Harley Quinn and the Joker. That ranking is reflected by Google Frightgeist. It's a new tool that lets you see which Halloween costumes are trending on Google."

  • ericam1-sch
    1/20/2017 - 04:12 p.m.

    This article is about superhero costumes being more popular than princess costumes. According to numbers released by National Retail Federation,more than 3 million kids will dress as superheros and around 2.9 million will dress as princesses. " But don't think that superheroes are only for kids. The NRF's top 10 list for adults is topped by Batman characters like Harley Quinn and the Joker. That ranking is reflected by Google Frightgeist. It's a new tool that lets you see which Halloween costumes are trending on Google."
    i think this is health cuz if she grows up sheel be used to wear her costume

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