Apple planning a cheaper iPhone – want one?
This more affordable phone will allow Apple to compete on price with phones that use Google's Android operating system, such as those made by Samsung. It will also target customers in emerging nations. The iPhone 5 without a wireless contract starts at $649 in the U.S. on Apple.com, and can cost even more overseas.
This will not be Apple's first response to competitors: Apple's new iPad Mini is its answer to smaller tablets from other competitors, such as Amazon's Kindle.
Apple is considering retails prices of $99 to $149 for the new phone, which would debut in late 2013.
To reduce the cost, the iPhone for the budget-conscious could be constructed using less expensive materials. The new iPhone could use a different shell made of polycarbonate plastic vs. the iPhone 5 which has an aluminum housing. Many other parts could remain the same or be recycled from older iPhone models.
Critical thinking challenge: If so many people love the quality of the iPhone, why would Apple make a new iPhone with lower quality parts?
Define these words: debut, emerging
- Posted on January 9, 2013