It’s coming: an Easy Bake for boys!
McKenna Pope, 13, of Garfield, N.J., got more than 40,000 signatures on her online petition at Change.org. She also got the support of celebrity chefs including Bobby Flay, who backed her call for Hasbro to make a gender-neutral oven and to include boys in the ads.
She was prompted to start the petition after shopping for an Easy-Bake as a Christmas present for her 4-year-old brother, Gavyn Boscio. She only found them in purple and pink.
Hasbro invited McKenna and her family to its Pawtucket, R.I., headquarters to meet with its Easy-Bake team, and on Monday, they drove to Rhode Island from New Jersey. During the meeting, Hasbro executives showed off a prototype of their newest Easy-Bake: one that's black, silver and blue.
Hasbro has been working on the new color scheme and design for about 18 months, and decided to invite McKenna to see it and offer her thoughts, said John Frascotti, Hasbro's chief marketing officer.
McKenna said the company is doing everything she asked, including putting boys in the ads.
"I think that they really met most or even all of what I wanted them to do, and they really amazed me," she said, adding that Gavyn thought the new design was "awesome."
Critical thinking challenge: McKenna Pope used several means to pressure on Hasbro to make an Easy-Bake Oven for her brother. Which one was most effective, or was it the combination of all of them that made Hasbro change its mind?
Define this words: gender, color scheme
- Posted on December 17, 2012