Monopoly fans say "Goodbye iron, hello kitty"
The results were announced after the shoe, wheelbarrow and iron were neck and neck for elimination in the final hours of voting. It sparked passionate efforts by fans to save their favorite tokens. Businesses were eager to capitalize on the publicity.
The cat beat out the robot, diamond ring, helicopter and guitar, getting 31 percent of votes for new tokens.
"I think there were a lot of cat lovers in the world that reached out and voted," said Jonathan Berkowitz, vice president for Hasbro, which owns Monopoly.
The Scottie Dog was the most popular of the classic tokens, and received 29 percent of the vote. The iron got the fewest votes and was kicked to the curb.
The results were not entirely surprising to animal lovers.
The Humane Society of the United States says on its website that there were more than 86 million cats living in U.S. homes. Almost 33 percent of households owned at least one feline in August 2011.
The tokens originated when the niece of game creator Charles Darrow suggested using bracelet charms. The game is based on the streets of Atlantic City, N.J. It has sold more than 275 million units worldwide.
The other tokens currently in use are a race car, shoe, thimble, top hat, wheelbarrow and battleship. Most of the pieces were introduced with the first Parker Brothers iteration of the game in 1935, and the Scottie dog and wheelbarrow were added in the early 1950s.
The original version also included a lantern, purse, cannon and a rocking horse. A horse and rider token was used in the 1950s. During World War II, metal tokens were replaced by wooden ones, because metal was needed for the war effort.
Critical thinking challenge: How did Hasbro benefit from this contest?
Define this word: iteration
- Posted on February 7, 2013
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