People do silly things with Peeps
"Peeps are THE candy of Easter," the excited boy tells his wide-eyed sibling, who pops a yellow marshmallow chick in his mouth.
As the storied candy brand celebrates its 60th anniversary this year, Peeps' first TV ad in a decade captures an essential truth about the spongy confection made of sugar, corn syrup and gelatin: Love them or hate them, people do all sorts of things with Peeps, only some of which involve giving them to kids at Easter or eating them straight from the box.
"You can eat 'em, smash 'em, microwave 'em, deep fry 'em, roast 'em on a stick," the boy explains. That's not all. You can make "historically accurate Peeps dioramas ... Peeps pop art ... You can make a Peeps topiary." On he goes, all day and night. "Peeps jousting ... hide-and-go Peeps ... Peepshi ... that's sushi made out of Peeps."
Long associated with Easter, Peeps have penetrated the pop-culture consciousness in a way that other candy brands have not.
Aficionados send chicks into battle in a microwave "sport" known as Peeps jousting. They enter Peeps art contests, dozens of which are held around the country this time of year. They created recipes like "Peepza," a desert pizza.
"Everyone seems to have a Peeps story," says the owner of the company that hatches 5 million Peeps a day at its plant 60 miles north of Philadelphia. "And they are free and willing to talk about how they eat their Peeps, how they cure them, how they store them, how they decorate with them. And these are adults!"
Critical thinking challenge: Why has the company that manufactures Peeps created a new television ad?
- Posted on March 11, 2013
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