Story of smashed guitar ends on happy note
Dave Schneider watched as Delta Airlines employees yanked, pulled and ripped at his smashed 1965 Gibson ES-335 guitar, trying for more than an hour to free it from where it had been wedged between a service elevator and a loading dock in an airport baggage claim.
Schneider had begged Delta to let him carry his fragile guitar on a December flight from Buffalo to Detroit, as he typically does. But airline employees denied his request.
Schneider posted his story on his Facebook page Dec. 26, including photos of his damaged "baby." Then story spread across the world via news sites and social media.
"I never cared much for the terms 'trending' and 'viral' before, but there is power, like a wizard's wand," he said.
On Jan. 4, when Yahoo News picked up the story. Then CNN, Gawker and several other media outlets ran the story.
Delta, which initially offered Schneider a $1,000 check, was suddenly apologetic, and finally offered to pay the full cost of the repairs. The airline also gave Schneider vouchers for two free flights.
But it was the generosity of another company that gives Schneider's bad dream a happy ending.
Gibson recently reached out to Schneider, offering to repair his smashed guitar for free. They also offered him a brand new 50th anniversary re-issue of a 1963 Gibson ES-335 in the same color — cherry red — as Schneider's guitar.
"As soon as we saw the picture of the crushed guitar case and heard Dave's story, we felt immense sympathy for him," Gibson CEO Henry Juszkiewicz said in a statement.
"At Gibson, we're committed to music and those who love and appreciate their instruments. For musicians like Dave, instruments are practically members of their family. It was only right to replace his guitar, and we are happy to have him at our showroom."
Critical thinking challenge: Who are the heroes in this story?
Define this word: trending
- Posted on January 18, 2013