Subway sorry for “footlongs” that fall short
The world's largest fast-food chain is facing widespread criticism. Last week, a man posted a photo online showing a "Footlong" next to a tape measure that showed it to be just 11 inches. Here is the official statement from Subway:
"We regret any instance where we did not fully deliver on our promise to our customers. We freshly bake our bread throughout the day in our more than 38,000 restaurants in 100 countries worldwide, and we have redoubled our efforts to ensure consistency and correct length in every sandwich we serve. Our commitment remains steadfast to ensure that every SUBWAY Footlong sandwich is 12 inches at each location worldwide."
The company had already noted last week that bread length could vary when franchisees don't bake to its exact specifications. Subway said it would reinforce policies to ensure consistency.
Subway declined to comment on lawsuit filed this week by two New Jersey men over the subs.
Critical thinking challenge: With 38,000 locations worldwide, what can Subway do to ensure that all its footlongs are truly a foot long?
Define this word: franchisees
- Posted on January 27, 2013
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