The frown-faced Internet sensation, real name Tardar Sauce, is now the "spokescat" for a Friskies brand of cat food. Terms of the deal were not released.
Photos of Grumpy Cat have become a constant presence on Facebook and other social media. Her brown and white face in a constant scowl is often accompanied by crabby messages. Typical messages are "I don't like days that end in Y" or "I'm listening, I just don't care."
She also is among the biggest stars of the peculiar trend of cat dominance on Web videos and postings.
Grumpy Cat's own Facebook page has more than 1.3 million likes. The dour animal also has more than 111,000 Twitter followers.
Nestle Purina featured Grumpy Cat in an online video game series in March. The 1 1/2-year-old mixed-breed feline also has a merchandise line and reportedly has a movie deal in the works.
"She's very busy," Friskies spokeswoman Julie Catron said. "The first thing she'll do for us is receive the lifetime achievement award."
Catron isn't kidding. The feline will receive the award Oct. 15 in New York as Friskies honors the best cat videos of the year.
Grumpy Cat is owned by Tabatha Bundesen, who lives in Phoenix.
Critical thinking challenge: How will a grumpy-looking cat help Friskies sell more cat food?
- Posted on September 18, 2013